eCommerce Strategy Lead | Paid Channel Management
Magic Hour
3,000%+ Revenue Growth
Magic Hour is a luxury tea & transformation subscription box whose mission is to bring organic, biodynamically-grown wellness botanicals & exclusive spiritual & connection rituals to your home. For this client I have managed the paid digital marketing channels focusing on profitable customer acquisition and retention.
Working hand-in-hand with the founder, Zhena Muzyka, I led the team that has launched and scaled her eCommerce store. Scope of work includes Facebook and Instagram advertising, Google Adwords, and general brand strategy guidance.
Since starting with this client, I have launched and scaled her paid channels with a 6.2X lifetime ROI, $12 average cost per customer acquisition, and have seen an overall year to date revenue growth of over 3,000%+.
